Question

Importance of people components in marketing service

Answer 1

People as part of the marketing mix.People are the most importantelement of any service or experience.Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming 

Answer 2

People are an important part of the organisation. They are needed for delivering the required services to the customers. They are the connect and link with the customers for the organisation

Explanation:

• People are an important factor for any business organisation. The organisation is made up of people who are involved in selling the products. the people are involved in marketing and selling of the products directly or through indirect means to the customers.
• The people in the organisation are involved with the organisation in every manner from the production of goods to the distribution of goods and services to the ultimate customers. The people form an important factor of marketing and providing the services to the customers.
• The people are the connect between the customers and the enterprise where they interact with the customers and market the products and create  loyal customers for the enterprise. They help in promoting the products and understanding the needs of the customers.

To know more about service marketing

Classify services their characteristics and challenges in service marketing

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