Question

Importance of physical evidence in services marketing

Answer 1

Explanation:

PHYSICAL EVIDENCE The elements of marketing mix which customers can actually see or experience when they use a service, and which contribute to the perceived quality of the service, e.g. the physical evidence of a bank could include the state of the branch premises, as well as the delivery of the banking service

Answer 2

Answer:

PHYSICAL EVIDENCE:- The elements of marketing mix which customers can actually see or experience when they use a service, and which contribute to the perceived quality of the service, e.g. the physical evidence of a bank could include the state of the branch premises, as well as the delivery of the banking service.