Question

Importance of segmentation in marketing on

Answer 1

Segmentation is very important in marketing if you do not divide your markets into different segments you can not market your products properly.

For example: A market is divided into demographic bases, Such as Age, Income, population, Caste and etc

You can segments;

1. Demographic bases
2. Geographic bases
3. Behavioral bases and so on....

When you divide market into different segments then you can target your desire audience...