Importance of service marketing in indian economy
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the importance of service marketing in any economy is simple, to accquire new clients. In india, considering the growing economy, majority of indians are price sensitive.
price sensitive clients use services which are cheaper(sbi bank), since they are ready to adjust with service quality offered and vice versa(citi bank). considering your target audience to be the price sensitive majority, you should be offering utmost quality at affordable services to improve your business. the info about services should reach proper end client. so there comes the service marketing from the age old form, word of mouth marketing.
if Services offered are good and affordable, people brand it by their word of mouth in india.
hope i helped you mate.
price sensitive clients use services which are cheaper(sbi bank), since they are ready to adjust with service quality offered and vice versa(citi bank). considering your target audience to be the price sensitive majority, you should be offering utmost quality at affordable services to improve your business. the info about services should reach proper end client. so there comes the service marketing from the age old form, word of mouth marketing.
if Services offered are good and affordable, people brand it by their word of mouth in india.
hope i helped you mate.
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