In 2002 Hindustan Lever decided to compete on
and brought its focus down to six cities
only.
a) Cost
b) Differentiation
c) Price
d) Service
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Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered in Mumbai, India.Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods.
HUL was established in 1933 as Lever Brothers. Following merger of constituent groups in 1956, it was renamed as Hindustan Lever Limited. The company was renamed in June 2007 as "Hindustan Unilever Limited"
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