Question

In a 200-250 word essay, describe the rise of the consumer culture.

Answer 1

Consumer culture is a theory in marketing strategic planning that considers the relationship consumers have with certain products or services. One of the most iconic examples of consumer culture is Apple's rise to the top to technology, because it created a product that fit the needs of consumers in a way that buyers became part of a technology movement. As a business owner, identifying your target market is essential and involves more than just basic demographics; consumer culture helps target groups of people who share the same desire and the same need for a product or service.