In a market-based economy
profit often drives companies
to take extreme measures
Rivalry among the European
trading companies was a
proof of the same. Find
out how the multinational
companies are diferent from
the trading companies of the
past. What methods do they
adopt to outdo each other in
different countries!
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Often, the very survival of local companies in emerging markets is at stake. ... How can they overcome—and even take advantage of—their differences with competitors from ...
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