In a well-written paragraph, explain how modern-day public service ads compare to older public service ads. Think about multimodal media and the use of technology.
Answers
Modern public service advertisements are substantially different from those of past generations.
- Today's commercials use same timeless messages as in the past but by using new media and technology they reach more diverse audiences.
- For example, campaigns by radio advertising and social media against texting and driving target teens and young drivers.
- At the point of usage, this transmits the message to the audience: when they're in the car or communicate with friends online. New technology also allows the public to have a voice on the matter.
- They are able to respond to the advertisements and almost immediately express their opinions through comments sections and social media. Older ads weren't able to do those things.
Answer:
Modern public service ads differ greatly from those of previous generations. Today’s advertisements use the same timeless appeals as those in the past, but they target more specific audiences by using modern media and technology. For example, campaigns against texting and driving target teenagers and young drivers through radio ads and social media. This gets the message to the audience at the point of use: when they are in the car or interacting with friends online. Modern technology also allows the audience to have a voice in the matter. They are able to respond to the ads and share their opinions almost instantly through comments sections and social media. Older ads did not have the ability to do these things.
Explanation: