In addition to how much the advertiser will pay, which two factors are decided by the google ads auction? (choose 2
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The two factors decided by the AdWords auction are as follows -
1. How quickly a landing page will load once the user Clicks on your ad ?
Landing page Experience will improve the click through rate and make the ad more relevant.
2. Font, design and colour of your ad.
This adds to the impact of your ad formats to provide better returns on your bid in the auction.
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