Question

In BCG matrix what does a question mark become when a business is successful?​

Answer 1

Answer:

Question Marks: These parts of a business have high growth prospects but a low market share. They consume a lot of cash but bring little in return. In the end, question marks lose money. However, since these business units are growing rapidly, they have the potential to turn into stars in a high growth market.

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Explanation:

What does question mark mean in BCG matrix?



What's it: Question mark is a product or business unit with a low market share but in a high growth market. The product has an opportunity to increase market share and dominate the market. The question mark is one of the four categories of the BCG matrix.

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