Question

in bcg matrix what is the label of the horizontal axis

Answer 1

Answer:

The sketch of the BCG matrix, Market share is the label of the horizontal axis. The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.

Answer 2

In BCG matrix the label of the horizontal axis describes the relative market share.

• BCG matrix was developed by the Boston Consulting Group for the determination of the strategic position and value of the portfolio of company brands.
• It classifies the portfolio of companies into four categories based on industry attractiveness, the industry's growth rate and the competitive position, the relative market share
• The matrix also help a company identify growth opportunities by evaluating its product portfolio to decide where to spend, discontinue or develop products