In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be
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Since the options are not given, I am giving a general answer.
The correct answer should be - Meaningful.
Creative Concept is the idea that helps in bringing the message strategy to life. It acts as a guide that specifically appeals to be used in the advertising campaign. The advertising appeal should include the characteristics of being meaningful so that the benefits will be pointed out to make the product more desirable and more interesting to the consumers.
The correct answer should be - Meaningful.
Creative Concept is the idea that helps in bringing the message strategy to life. It acts as a guide that specifically appeals to be used in the advertising campaign. The advertising appeal should include the characteristics of being meaningful so that the benefits will be pointed out to make the product more desirable and more interesting to the consumers.
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The main purpose of an advertisement is to create a demand of a product in market.Even though the customers may be having a lots of other options.There may not be any demand of that product but the advertisement must be so informative and powerful that it should be able to create a demand.The messege that the advertisement create is that "I need it".This message must be in customer's mind.
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