In India, the air purifier market is estimated to be about ₹200-250 crore with over 60 brands operating in this segment. However, more than half of the purchases are still by institutional buyers such as the foreign embassies, luxury hotels and large corporates. In households sector, its market is limited to some affluent consumers or people with respiratory problems buying it for households. This is because Air purifier is still hyped up in India. There is lack of awareness, the wrong perception that indoor air quality is better than outdoor and the recurring costs involved in changing filters.
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Indians are still sceptical about purchasing air purifiers despite Indian cities led by Delhi-National Capital Region (NCR) hogging headlines as some of the world’s worst polluted cities, top manufacturers and retailers said.
The air purifier market is estimated to be about Rs 200-250 crore and though it’s growing at 30-40% this year, three industry executives said the growth is impressive in percentage terms because of the low base and should not be read as a sign that Indians are adapting quickly. And this is despite halving of entry-level prices this year to about Rs 8,000 with over 60 brands operating in this highly cluttered space, they said.
More than half of the purchases are still by institutional buyers such as the foreign embassies, luxury hotels and CXO chambers in large corporates with only some affluent consumers or people with respiratory problems buying it for households, senior executives at Blue Star, Eureka Forbes, Kent and Hicare said.
Marketers said the window period for sales is just 1-2 months around Diwali when pollution peaks in the NCR region which alone contributes about 70% of national sales. This is despite air quality worsening in other cities like Mumbai, Bengaluru and Kolkata. Only about 1.5 lakh units are expected to be sold this year.
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