Question

In marketing plan, why marketing research is important? Also write charactristics of marketing plan in detail​

Answer 1

Answer:

Marketing plans help organizations identify key objectives, capture opportunities, avoid threats, and leverage core competencies. Marketing plans provide a basis to set tasks and organize work efforts towards the strategies that should have the greatest impact for the organization.

Answer 2

Answer:

Marketing plans help organizations identify key objectives, capture opportunities, avoid threats, and leverage core competencies. Marketing plans provide a basis to set tasks and organize work efforts towards the strategies that should have the greatest impact for the organization.