in presentation, Why is it important to focus on audience value?
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There’s a lot of talk about the importance of keywords in online content.
And that’s good. Keywords are important.
But they’re not the most important part of your marketing strategy.
In fact, they are subject to something far more important: Audience.
If you don’t know who your audience is, then you don’t know which keywords to target.
Unfortunately, a portion of online bloggers and content creators believe that keywords alone provide the necessary traction to climb through the rankings.
By keyword stuffing their websites, they think they’ll get valuable traffic.
But this actually hurts their rankings.
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