In the 1990s, consumer appliances, Matsu**a's leading revenue generating category, registered a decline in profits. The Japanese style of management resulted in a large and aging workforce. The close monitoring of the subsidiaries by the holding company acted as a hindrance to the growth of the subsidiary companies. Matsu**a’s policy of acquiring technology from the partners and mass manufacturing failed in the 21st century. The diversified group was difficult to manage. In 1990, Matsu**a acquired MCA Inc., a US movie studio, with the idea of including the hardware and software products in the field of electronic entertainment in its portfolio. The acquired firm had problems with Matsu**a’s bureaucratic style of management. Matsu**a executives would turn down MCA’s request for funds and there was a communication gap because Matsu**a executives didn’t know English.
At the beginning of 2000, Kunio Nakamura (Nakamura) was appointed as the new president of Matsu**a. Nakamura made a mid-term plan “Value Creation 21” with the aim of transforming the company into a lean and agile “Super Manufacturing company”. The plan consisted of two parts - destruction of the old management structure and creation of a new one to compete in the 21st century. The destruction phase was aimed at reducing the inefficiencies in the company with the help of structural reforms. In the creation phase, the company wanted to develop V-products (products with high margins) and launch them in the domestic and overseas market. The concrete objectives of the plan were to increase the operating margin from 2.2% in 2000 to 5% in 2004 and make consolidated annual sales of $81 billion, by 2004, increase overseas production to 40% of total manufacturing by 2004 from 30% of total manufacturing in 2000.
A. Discuss the reasons for Matsu**a’s declining performance.
B. Examine how Matsu**a improved its performance using several restructuring initiatives.
Answers
Answered by
0
u can call me now to be a part of the day of the day to u can call me now to be the same as the same as the same as the same as the same as the same as the same as the same as the same as the same as the same as the same as the one who is the same as the same as the same as the one who is in a part time I will be in the day of a part of a i the one who is this girl is the day I guess I should have to be a good to be in touch in touch with me on my way to
Answered by
0
Answer:
A. The reason behind the declining performance of Matsu**a was because of the following reasons -
- They were not able to change their management style while expanding internationally, which lead to a communication gap between management resulting in unregulated policies and decision-making.
- The Japanese style of management played a negative role as the workers were becoming older leading to lower productivity and greater employee turnover.
- The acquisition of the firm MCA's did not play a win-win situation for the Matsu**a leading to greater losses and lower market share.
B. The restructuring initiative may play a crucial role in the growth trajectory of Matsu**a as follow-
- As discussed in the case, if the firm is able to reduce its inefficient phases that lower productivity and effectiveness, enhancing its performance and efficiency for future sustainability.
- Also, a Suitable target may help its employee motivated to achieve the goal before the time period.
#SPJ2
Similar questions