Business Studies, asked by vivekgupta2174, 3 months ago

In the consumer-oriented model of marketing mix, Price is replaced by ________

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Answered by sukhdeepkhera0127

15

Answer:

The product is designed and produced keeping in consideration the requirements of consumer. Cost - Price is replaced by Cost. Here the cost refers to the total cost of owning a product. It includes cost to use the product, cost to change the product, and cost of not choosing the competitor's product.

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