Question

In the early modernisation theory was the dominant paradigm of the development communication

Answer 1

Answer:

The western model for development predominated in 1950s and 1960s. The modernization paradigm arose soon after World War II, in 1949. It envisioned development as a challenge to bring the "underdeveloped countries" out of their conditions of poverty by mod­ernizing them and by by free-market approaches.

The origin, principles, and applications of this paradigm should be considered within the historical context of the postwar years, also known as the Cold War period. On that tine when world influence was polarized by two superpowers: the United States and the Soviet Union. Their influence reached every sphere of the international sce­nario, including development. In this context, the modernization paradigm pro­moted by political scientists and scholars of Western countries became so strong and so pervasive in every dimension of social life that it became also known as the "dominant paradigm."

Answer 2

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Development Communication is a communication strategy for the whole society. This course describes different ways of DC, why DC need, family trees, media advocacy, media and development, participatory development and Lasswell formula are main topics. This lecture includes: Dominant, Paradigm, Behavior, Schramm, Industrial, Revolution, Economic, Growth, Quantification, Development.

The Dominant Paradigm Behavior change models have been the dominant paradigm in the field of development communication. Different theories and strategies shared the premise that problems of development were basically rooted in lack of knowledge and that, consequently, interventions needed to provide people with information to change behavior.

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