In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable.
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Speculative demand: With cocoa being one of the leading soft-commodities traded in world markets, the price is also affected by the size and impact of speculative buying and selling for example by hedge funds. Therefore, expectations for future production/demand can have a big impact on current prices.
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With cocoa being one of the leading soft-commodities traded in world markets, the price is also affected by the size and impact of speculative buying and selling for example by hedge funds. Therefore, expectations for future production/demand can have a big impact on current prices.
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