Question

In today's environment ,explain which is more important to organizational efficiency or effectiveness

Answer 1

An effective organization is one that does the right things.  It is an organization that gives the customers what they want.  This is just as vital in today's world.  A firm that is really good at making things well and at low costs will still fail if it is making things that people no longer want.  The most efficient firm making film cameras is not going to prosper in today's world of digital cameras.

No firm can prosper if it is not both efficient and effective.  A company that makes popular goods cannot compete if others can produce the good more cheaply.  A company that produces goods at a low price cannot compete if no one wants its product.  Therefore, both are equally important.