Question

)In today's world of communication, Whose role is more important ?​

Answer 1

The Role of the Media and Communication

Media messages convey important influences

Mass media and other forms of communication technology have an enormous influence in helping to shape public opinion and underlying sentiment. Newspapers, TV and radio are all important sources of basic information about other people and other places and this can itself help to engender understanding if presented in a fair, even-handed and non-inflammatory way.

The media is also an important accountability mechanism: it raises important issues, corruption for example, that might otherwise never be publicly debated or addressed. The media also has an important role in stimulating governments to take action on social policy: although stories about migrants or refugees might reinforce prejudice in some quarters, they also expose problems that need to be addressed, for example poor living conditions or lack of access to services, the citizenship status of migrants, the response of local communities to their settlement and so on.

Answer 2

Answer:

Concept:

Communication as defined, is the exchange of information by speaking, writing, or using some other medium. Although when we think about how we communicate the subject becomes a lot complex.

Find:

Role of communication

Given:

Role of communication

Explain:

Communication as defined, is the exchange of information by speaking, writing, or using some other medium. Although when we think about how we communicate the subject becomes a lot complex.

Roles of communication-

• Exchanging Information- Communication is exchanging information between two or more persons. Organizations exchange information both internally and externally. It promotes motivation to the employees by informing and clarifying about the tasks to be done. When Employees feel that they are well informed about the company's vision and direction, they will feel more secure with their role. If they are well informed and engaged, communications with other constituencies are likely to be strong as well.

• Strong Relationship- Strong relationships can be built by Effective Communication. The better effectively you communicate, the richer your relationships will be. All relationship depends on open and honest communication. Not only within the organization but also outside the organization, communication is important. Clients and customers also expect good communication.

• Preparing plans and policies- Communications also helps in preparing organizational plans and policies. Open channels of communication helps in leading to new ideas and innovations. Employees who understand what is important to their company &can focus on spotting opportunities that can help further success to the organization. Realistic plans and innovative ideas need relevant information. Managers collect required information through communication.

• Clarity- In any organization, confusion can create negative feelings and a tensed atmosphere. By making every employee to know their roles and responsibilities, you can give employees the information that they need to get their job done. Communication reduces misunderstandings among the employees and reduces the cost associated with the mistakes.

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