In today's world, technology, innovation and new practices are redefining healthcare world over
However the outbreak of Covid 19 changes the whole scenario of the lifestyle of whole world, and
it directly influences the pharmaceutical industry all over the world
According to PPMA (Pakistan pharmaceutical manufacturing Association) the Pakistani Pharma
industry lost its 50% revenue due to increase in prices of raw material, import restriction due to
pandemic and patient wable to visit the doctor due to lockdown earlier this year. The size of
Pakistan pharmaceutical market $3.5 billion per year and played a significant role in the economy
Today about 759 pharmaceutical units are being operated in the country including 25 established
by multinationals.
All these facts indicate the importance of pharmaceutical industry in Pakistan With the help of
above mformation answer the following questions.
Q.1 Identify the opportunities and threats of pharmaceutical Industry in Pakistan
Q.2 Discuss the role of Pharmaceutical Industry in current pandemic situation of Pakistan
Q.3 Assume you are a sales manager of a reputable pharmaceutical firm in Pakistan, develop a
strategy to handle this situation appropriately.
Q.4 Name the some multinational pharmaceutical firms operated in Pakistan and discuss their role
in the industry and the economy of Pakistan
Q.5 Human resources are the most important part of any organization in current situation mostly
managers doing work from home Assume you are the part of top management discuss the positive
and negative impact of it.
( please help me to solve this I have only 2hours to submit this case study answers )
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ok this is correct answered
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