In what way does advertising appeal to personal emotions?
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For example, if you are advertising a non-profit organization that is seeking donations for a humanitarian relief effort, as an advertiser you can use the Personal Appeal to evoke emotions of sadness and empathy, encouraging people to feel bad for those suffering and want to do something to help.
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For example, if you are advertising a non-profit organization that is seeking donations for a humanitarian relief effort, as an advertiser you can use the Personal Appeal to evoke emotions of sadness and empathy, encouraging people to feel bad for those suffering and want to do something to help.★★
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