Question

In what way is the knowledge of the indian consumer environment a prerequisite for marketers in the design and development of suitable marketing plans?

Answer 1

Customer centric and customer focused although sound similar to each other but both these terms carry a major difference in their meanings. Customer focused approach means delivering consistently delivering satisfying and great experience to the customers taking care of their time as well as budget. On the other hand, customer centricity means analyzing the lifetime value of your treasured patrons and concentrating on marketing efforts for driving profit to a new level of success. In this techno savvy generation, your digital patrons might not get easily satisfied with your services as they want to have a significant and impressing experience with your products or services right from the beginning.