Question

In which of these situations would it be more appropriate to use a probability model rather than a regression/data-mining approach?

Answer 1

Answer:

a) Predicting whether the customer will buy the brand at least once in the next year

b) Predicting the brand that the customer will buy during her next category purchase

c) Predicting when the customer will make her next purchase

d) Predicting which customer is most likely to churn in the next year

e) Predicting whether the customer will churn in the next year