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Answer:
Integrated marketing communications is also known as IMC. IMC is important all over the world and ensures that all communications a company uses are linked or integrated together. ... An example would be a company promoting a new logo strategy through multiple media (print, tv, web, social medias).
Explanation:
Integrated marketing communications is also known as IMC. IMC is important all over the world and ensures that all communications a company uses are linked or integrated together. The goal is to integrate all the promotional tools so that they all work cohesively. An example would be a company promoting a new logo strategy through multiple media (print, tv, web, social medias). Each approach will be different for that specific medium, but they are all directing the audience to the same exact message. The saying goes “two is better than one”, the tools work better when they are working all together. Workings alone or in isolation from the other tools does not get the job done as well or at all.There are levels of integration that can take place beyond the obvious/usual communication tools. There are five in total and they help strengthen integrated communications.
Horizontal: happens across marketing mix and business functions. This approach to marketing brings together different departments that may be working on the same initiative but in different ways.
Data: requires a marketing information system, and it collects and shares relevant data to different departments.
Vertical: the objectives for marketing and communications have to support the higher level corporate objectives and missions. This strategy demands that a product being developed fits in with corporate policy as well as the structure of the company.
Internal: this requires internal marketing and requires that all the staff involved is kept up and informed as well as motivated about any new projects, partners, and standards. This ensures that employees are happy and excited about new products being developed.
External: this requires external partners who can work closely together to deliver a solution. The outside agencies are then tasked with designing and developing the most effective strategies for the firm that contracted them. Outsourcing can be beneficial when a firm wants to get a different perspective from experts who are not connected to the firm and are likely more objective.
There are more marketing channels now than ever before and different channels can be lead and directed by different people. Integrated marketing strategies help pull all of a brand's message points together into one cohesive whole to ensure that the message is not disjointed and confusing. In the world of today, customers are constantly overloaded with information and news daily, IMC relay one clear message regardless of what channel is actually being used.