Integrated marketing communications is which activity?
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Integrated marketing communications (IMC) is an approach to creating a unified and seamless brand experience for consumers across channels. Integrated marketing is a strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing, and direct marketing.
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Answered by
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Answer:
Integrated marketing communications (IMC) is an approach to creating a unified and seamless brand experience for consumers across channels. Integrated marketing is a strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing, and direct marketing
Explanation:
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