internet is killing off language emoji and microblog slang are changing the way we communicate
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The internet is changing the way we communicate. LOL, awks, amazeballs, BRB, the use of emoji and emoticon – and even writing facial expressions such as 'sad face' – have all become standard in digital communications. So ingrained, in fact, that they're changing the way we write and even talk.
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"People are becoming less concerned with grammar, spelling and sentence structure, and more concerned with getting their message across," says Gavin Hammar, CEO and founder of Sendible, a UK-based social media dashboard for business.
There's no doubt that the consumption of abbreviated digital content is having a huge effect on language. "Over the last five years attention spans have shortened considerably, which is reflected in the contracted forms of language we see in social media," says Robin Kermode, founder of communications coaching consultancy Zone2 and author of the book 'Speak So Your Audience Will Listen: A practical guide for anyone who has to speak to another human being'.