Question

introduction of effects on purchasing power of a customer due to discount

Answer 1

the effects on purchasing power of a customer due to discount can be discussed as:

1.  Discounts give more consumers the ability to purchase goods. While full priced items or services may be financially out of reach for some individuals, these same items at a discounted price may be a luxury that they can afford.

2.  Discount reduces the cost because of which buyers disregard their necessities and think just about luxurious things or things which are not vital to them.

3.  Discount for an item makes it less expensive than previously, inciting individuals to buy a greater amount of it than previously they used to buy. This occurs as dealers and money related establishments offer all the more such items amid the festive season.