Question

Is any group that has an actual or potential interest in or impact on an organisation's ability to achieve its objective

Answer 1

Answer:

Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives: Financial publics. Media publics. Government publics.

Answer 2

A public is as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

Explanation:

• An organisation's micro environment comprise those components that can be controlled by management in the micro environment of the organisation.
• Usually, the micro-environment does not have an equal effect on all companies in the industry as size, ability, capacity and strategies vary
• Most crucial factors of micro environment of business are competitors,  customers, suppliers, public, marketing intermediaries, workers and their union.
• Public’ refers to "people in general". According to Philip Kotler, “A public is any group that has an actual or potential interest in or impact on a company’s ability to achieve its objectives.” The consumer protection groups, environmentalists, local people, media persons are some of the well-known examples of public.

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What is macro environment its factors and examples? - Brainly.in

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