_____ is composed of loyalty, awareness, perceived quality, favorable brand associations and other assets.
Answers
_____ is composed of loyalty, awareness, perceived quality, favorable brand associations and other assets.
Answer :
__Brand Equity___ is composed of loyalty, awareness, perceived quality, favorable brand associations and other assets.
Explanation :
Brand equity refers to the term used in the context of a recognized brand. The brand equity is based on the ideology that the established and iconic brand of a product is successful.
The brand is a set of vast assets and liabilities attached to the equity symbol, which is added or reduced to the value provided by a product or service.
The brand equity has four dimensions. Brand loyalty, brand awareness, brand association and perceived quality.
When a brand equity identifies the value of a brand, it follows this road map to create and manage a possible value.
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