Question

is ip or marketing better?
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Answer 1

There is no one single recipe to market a diverse portfolio of technology-based intellectual property. Defining and institutionalizing an agile marketing process is important for delivering consistent, high-quality results from your technology transfer efforts.

Answer 2

Answer:

let see what ip is first

IP Targeting is one of the latest advances in the world of marketing and hyper-personalized customer communications.

IP targeting takes the same principle as geo-fencing and evolves it to the next level. Geo-fencing groups IP addresses together by region, whereas IP targeting matches individual names and physical addresses with their associated IP address.