"_____ is the collection and interpretation of information about forces, events, and relationships that may affect the organization."
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environmental scanning
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Environmental scanning
Environmental scanning is an interactive process utilized by associations to screen their outer and inward conditions. The reason for the sweep is the ID of chances and dangers influencing the business for settling on essential business choices. As a piece of the ecological checking process, the association gathers data with respect to its current circumstance and breaks down it to gauge the effect of changes in the climate. This ultimately assists the administration with joining to settle on informed choices.
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