Question

Is the managerial process of creating and maintaining a fit between the organisation and resorces are called?

Answer 1

The managerial process of creating and maintaining a fit between an organization's objectives and resources and the evolving market opportunities is called: strategic planning. A strategic business unit (SBU) is a distinct single business with its own mission and target market within the larger organization.

Answer 2

The managerial process of creating and maintaining a fit between an organization's objectives and resources and the evolving market opportunities is called: strategic planning. ... A strategic business unit (SBU) is a distinct single business with its own mission and target market within the larger organization.