Question

________________ is the process of evaluating each consumer segment’s attractiveness and selecting one or more segments according to their attractiveness for the company

Answer 1

Answer: market targetting

Explanation: Market Targeting • Market targeting is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter (Kotler et al., 2009). Market targeting is essential for each marketer to provide better products and services that fulfill the needs of those segmented groups.