Question

Isme sender address name, recipients​ address name

Answer 1

Explanation:

Your sender name and email address — also known as your 'from' address — helps to identify you to your recipients, so it's important to choose something professional and easily recognizable to them. Studies on email open rates have found that trusting the sender is the single most important factor in whether an email is opened or not. Because your sender info builds up the trust equation between your subscribers, and both consistency and familiarity are proven to help grow that bond, it's critical to choose an effective and consistent 'from' name and email address.

However, when new Emma accounts are created, the account owner's name and email address are initially applied as the default setting for this, which means it is best to edit the details of your sender information before sending your first campaign.