Itinerant traders have been an integral part of internal trade in India. Analyse the reasons for their survival in spite of competition from large scale retailers.
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Answer:
Itinerant traders have been an integral part of internal trade in India. The reasons for their survival in spite of competition from large scale retailers :
(1) Itinerant traders deal in cheap , non standard commodities such as fruits,vegetables,toys, bangles,ice creams ,utensils etc. They provide great customer service.
(2) Itinerant traders reach the consumers themselves, so it is very convenient for housewives and general public to purchase goods from them.
(3) Prices charged by them is comparatively lower than the price of the commodity in the market because they need not to establish and maintain costly shops
Conclusion : The services and functions of Itinerant traders are numerous and indispensable to the Consumers. They provide door to door service. They are an important link in the retailing chain of good so the business cannot do without Itinerant traders.
Itinerant traders are retailer without shops . They include hawkers ,peddlers, street traders, cheap Jacks market traders. They do not have fixed shops. They deal in low price commodities and move from one place to another place..
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