Business Studies, asked by hsxvs5476, 10 months ago

Jim is asked to view an ad and rate it according to its creativity, effectiveness, and information dissemination capability. Jim rates the ad as good based on its creativity alone, while ignoring the effectiveness and information dissemination components. However, the ad is considered to be ineffective due to its poor information dissemination capability. This scenario is an illustration of the _____.

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Answered by Anonymous

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Answer:

Halo effect.

hope it helps..

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