Question

Julie and Anna have hired you as a marketing consultant. They need your advice on their
Segmentation, Targeting and Positioning strategy.
Your assignment is to create a presentation which helps Julie and Anna get the answers to the
following questions.
1. What are all the possible customer segments, and which is the customer segment that they
are currently targeting?
2. What could be an alternate NEW customer segment which they could try to target?
3. How should they try to position themselves to be more appealing to this NEW target
segment

Answer 1

Manu ne pata

Explanation:

Mark me as brilliant

Answer 2

The possible customer segments and the current customer base can be strengthened by doing various loyalty programs for them. Sending messages or emails about various events helps to create an informal bond with them.

• This strategy would help to retain the customers.
• The new customer segment can be the youth market which is one of the largest markets.
• The young bachelors from the age of 18 to 24 hour of the most important target market which needs to be assessed properly.
• Social media marketing would help to target and gain a significant position in the market.