Justify why the electronic media would be more effective for fostering positive change around gender based violence
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The media plays a vital role in raising awareness on GBV. It sets the agenda which gives it the power to dictate what people see, hear as well as shape their attitudes towards different aspects of life. However even in this era of an influx of multi-media tools to communicate, there is still a lack of awareness and dialogue on what comprises GBV, legislation frameworks in place for legal recourse, prevention mechanisms, where to go for help, care and rehabilitation. The media’s core theme should then be about speaking out, education on GBV issues and leading dialogues on coming up with solutions and ideas for prevention and care.
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