Question

L’Oréal’s 2020 road map includes a solid assurance to pursue sustainable growth. They market a total of 15 brands and use all the available distribution channels: mass market (L’Oréal Paris, Garnier, Maybelline New-York and NYX Professional Make up); hair and beauty salons (L’Oréal Professionnel, Matrix, Kérastase, Cheryl’s Cosmeceuticals and Decleor.) L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety.

The product fills an important role in the marketing mix because it is the core of the exchange benefits. The product provides the features, functions, benefits, and uses that with the target customer expects and desires. Discuss in detail the levels of products in context of Loreal Product levels.

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Answer 1

Answer:

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