Question

Large scale production done to reduce the average cost of production is the essence of __________concept of Marketing management.
a) Product
b) Selling
c) Production
d) Marketing

Answer 1

Answer:

b)selling. ...............

................................

Answer 2

Large scale production done to reduce the average cost of production is the essence of the production concept of Marketing Management.  

Answer: Option c)  

Explanation:  

The production concept of marketing management aims at achieving that optimal production level whereby the company produces its goods or services at the lowest cost possible. This can only be achieved when economies of scale are achieved. This is a crucial breakthrough for any company, and post achievement of this state companies can actually start earing its vast inflow of revenue and profitability.