Question

Saumya decided to start a business of selling dress material from her house. She did various online surveys to find out about the preferences of prospective customers. Based on this, she prepared a detailed analysis of the business. She then made important decisions including deciding about the features, quality, packaging, labelling and branding of the dress material. Identify the element of Marketing Mix discussed above.
(a)Promotion
(b) Market
(c) Product
(d) Place.

Answer 1

Product is the element of the ‘marketing mix’ discussed above.

Option: (c)

Explanation:

• The product is an important element of the marketing mix and it is integrated with the other functions of marketing.  

• The product is the main subject of the marketing process. The Product has an important role in creating a strategy for the marketing mix which includes place, price, and promotion.  

• The product is what the consumers look for and is the marketing is done to attract the customers to the product.

Learn more about marketing mix

What is marketing mix

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Which parameter of the marketing mix includes decisions on distribution channels?

A. people

B. place

C. price

D. promotion

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