Question

"Lead' in marketing jargon, means:
O A metal
O Alikely consumer
O Aleash
O A team leader​

Answer 1

Answer:

A likely consumer

Answer 2

Answer:

The correct answer to the meaning of 'lead' in marketing context is found to be option (ii) a likely consumer.

Explanation:

• In the context of sales, a lead is a contact with a potential customer, also known as a "prospect."
• Different organizations may have different definitions of the term "lead". For some companies, a "lead" is a contact that has already been identified as a prospect, while for others, a  sales contact is considered a "lead."
• However, the same thing in all definitions is that leads can be future customers. Therefore, the sales team is responsible for converting the maximum number of leads to maintain a good conversion rate.

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