Letter to the editor on Highlighting the importance of cleanliness and spreading awareness on sawach Bharat campaign
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Dear Editor:
I am a great supporter of Clean India Campaign, but seeing the various on-going efforts, I feel there is need of basic change in approach, to achieve real results.
The only benefits of all this campaign is to arouse awareness, which is good and necessary, but the need is to clean the streets, lanes, pavements, public places, offices, which all is to be done by the conservancy staff. When we were small children in 1950s, all this would be cleaned before the sunrise, but now the cleaning goes on till 9 or even 10.
This is to be effectively enforced. People will clean their homes, but there is need of collection of garbage at select points and its scientific disposal till the end. It is common to see it lying scattered, and cows and buffaloes nearby ( and we drink their milk!). There is a dire need of clean and usable public toilets, in rural and urban areas, specially near public usages.We can learn either from history, or the systems abroad.
I saw today NDTV's Cleanathon campaign, I welcome it, but what's the point of doing all this in English? It should be done in Hindi and regional languages, and also on DD with its terrestrial reach. Let's avoid the photo-op's and glamorising a serious national effort.
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