Question

Levi's has recently launched an advertising campaign with the theme of
'Live in Levi's' Among other things, the advertisements tell consumers
what they can do with their Levi's garments "wash them" or "don't wash
them," "rock them" or "roll them," etc. What in your perception is the
objective of this campaign, and how is it likely to impact the brand? Based
on the campaign, what in your view is the target market for the brand?

Answer 1

Answer:

Levi's has recently launched an advertising campaign with the theme of

'Live in Levi's' Among other things, the advertisements tell consumers

what they can do with their Levi's garments "wash them" or "don't wash

them," "rock them" or "roll them," etc. What in your perception is the

objective of this campaign, and how is it likely to impact the brand? Based

on the campaign, what in your view is the target market for the brand?