lidl
What will happen if....
There were no doctors.
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Then came 2008 and a sea change in economic fortunes. As austerity mounted, the lean German grocery retailers Aldi and Lidl grew rapidly in the UK. Their no-frills, almost exclusively private label-based offering appealed to shoppers unsure of the future and their finances.
You know these two narratives; you lived through them. But no one has explored what happens next. With the green shoots of recovery springing up all over the UK high street, will the narrative revert to a more premium story? As the clouds of recession part, will Tesco and Sainsbury’s see off their German nemeses and reclaim market share?
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