Question

List and discuss the major bases for segmentation of consumer markets. Explain the four variables in detail for Balwaan.

Answer 1

Have you seen that movie of you can’t to be a Karthik Aaryan it is a fantastic movie that both the characters and then leaving the agency and they try to marry one day and families don’t allow them a little love and so nice story I will help you suggest you to watch that movie screen

Answer 2

Explanation:

The four types of segmenting consumer market are as follows:

Demographic Segmentation

Demographic segmentation divides the markets into groups based on age, gender, family size, income, occupation, education, religion etc

Geographic Segmentation

Geographic segmentation divides the markets into groups based on geographical units such as nations, states, regions, cities, or neighborhoods

Psychographic Segmentation

Psychographic segmentation divides the markets into groups based on lifestyle and personality traits

Behavioural Segmentation

In behavioural segmentation, divides the markets into groups based on their knowledge of, attitude, response to a product