Question

List five objectives of the media

Answer 1

A media objective is a clear, succinct statement of a goal. It tells what the media plan should accomplish in very specific, often measurable terms. The rationale supports the media objective with marketing facts – it tells why the objective makes sense. It is a common courtesy to the reader to label each objective.

Answer 2

The objectives are:

1) separation of news from opinion.

2) separation of news and business interests of the newspaper.

3) Increase brand Awareness.

4) Drive traffic to your website.