Ll other things being equal, if youve set a maximum cpc bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount youd pay for that click?
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Answer:
All other things being equal, if you've set a maximum CPC bid ... next most competitive bid is $0.50 for the same ad position.
Answer:
The actual amount you’d pay for that clickwould be 0.51, if the next most competitive bid is USD $0.50 for the same ad position.
The actual amount you’d pay for that clickwould be 0.51, if the next most competitive bid is USD $0.50 for the same ad position.For ads on the Search Network, the minimum Ad Rank required for ads above search results is generally greater than the minimum Ad Rank required for ads beside search results. As a result, the actual CPC when you appear above search results could be higher than the actual CPC if you appear beside search results, even if no other advertisers are immediately below you. Although you may pay more per click, top ads usually have higher clickthrough rates and may allow you to show certain ad extensions and other features available only in top ad positions. As always, you’re never charged more than your max. CPC. bid.